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About me

I’m a Product Design Director and Lead Web Designer dedicated to creating intuitive, meaningful digital experiences. My journey with design started at a very young age, and over the past 12+ years, that passion has evolved into a career focused on building solutions that balance creativity, technology, and strategic thinking.

Throughout my career, I’ve worked across different industries and digital environments, designing and developing products that prioritize clarity, usability, and visual impact. I believe great design comes from understanding people, listening to diverse perspectives, and staying ahead of emerging trends to build solutions that are both relevant and future-proof.

Current Role — Lead Web Designer at GuestCentric (2023–Present)

As Lead Web Designer, I play a central role in shaping the creative direction of the web design team and delivering high-quality digital products. I’ve contributed to multiple award-winning projects and helped push innovation across the department.

  • Designing and developing 50+ custom websites for global hotel brands
  • Leading and supporting the creative direction of the design team
  • Planning and coordinating the design pipeline with team managers
  • Joining onboarding sessions, client meetings, and presentations
  • Reviewing newsletter development and ensuring best practices
  • Collaborating with Engineering to deliver product and UI improvements
  • Providing expertise in HTML, CSS, and internal code standards
  • Participating in recruitment, onboarding, and training of new team members
  • Experience & Background

    Before joining GuestCentric, I worked as a Creative Director, Senior Designer, and Front-end Developer in several digital agencies. I’ve partnered with brands such as Teleperformance, MB WAY, SIBS, L’Oréal, and Teva Pharmaceuticals, creating digital products that help businesses grow and communicate more effectively.

    My hands-on development background — with strong knowledge in HTML, CSS, and JavaScript — allows me to think beyond visuals and design solutions that are realistic, scalable, and aligned with modern development practices.



    How I Work

    I’m driven by continuous learning, experimentation, and problem-solving. I enjoy exploring end-to-end product solutions, from research and ideation to interface design and implementation. Bringing clarity to complex ideas and turning them into simple, valuable experiences is what motivates me every day.

    I believe that design is a collaborative effort — one that requires empathy, curiosity, and the willingness to challenge assumptions. My goal is always to create products that feel intuitive, engaging, and purposeful for every user.



    The Road i took until now

    Experience

    Mar 2021 - Presente

    Lead Web designer
    (Guestcentric)

    Responsible for the design and development of all hotel's, and portal's websites. UX Studies

    Daily Tools: Figma, Photoshop, HTML, CSS, SASS, Javascript

    JUN 17 - FEV 2021

    Creative Director & Front End Developer
    (BYD - Boost Your Digital)

    Design e Front End Developer department team leader, responsible for client’s briefing, project planning, supervision and quality

    Daily Tools: Figma, Photoshop, Wordpress, Css and Asana (for project manager)

    APR 16 - MAY 17

    Senior Designer & Web - Designer
    SEO - Sales Engine Online

    Design e Front End Developer department, responsible for designer and Coding for Leads generation Landing Pages and Email Marketing

    MAR 11 - MAR 16

    Account Manager, Designer
    PSO - Comunicação Estratégica, Lda

    PR account manager for Entreposto Group, Tróia Resort, Lágrimas Group, including international road shows organization.

    JAN 10 - JAN 11

    Designer & Web - Designer
    Ibertornic Group

    Creative and Marketing Department, responsible for promotions and advertising flyers, catalogues and exhibition stands

    JUN 17 - Presente

    Creative Director & Front End Developer (BYD - Boost Your Digital)

    Design e Front End Developer department team leader, responsible for client’s briefing, project planning, supervision and quality

    Education

    2020-2020

    Workshop - Design Systems with Sketch
    EDIT. - Disruptive Digital Education

    2020-2020

    Workshop - UX Foundation
    EDIT. - Disruptive Digital Education

    2016-2017

    Front-end & Responsive Web Development
    Front-end developer, HTML and CSS, JavaScript frameworks, UX & UI Design
    EDIT. - Disruptive Digital Education

    2012-2014

    Photoshop, Ilustrator, Flash And Indesign

    The Edge - Centro de Formação
    Improving knowledge of Photoshop, Illustrator, Indesign, Flash and rules of image processing

    2009-2012

    Art Director, Advertising Creativity

    Restart - Instituto de Criatividade Artes e Novas Tecnologias

    Training for creative advertising creative to successfully integrate advertising agencies, communication companies and marketing departments, individually or in creative duo

    2009-2012

    Indústrias gráficas (10-12th grade)

    Val Do Rio Professional School

    Creative and technical Graphic Design and Communication

    I can help you with ...

    I'm constantly refining my knowledge. Adding new features and working to help any business grow.

    Product Design
    Digital Product Design

    With a solid track record in designing websites and apps, I deliver strong and user-friendly digital designs. Solid company branding is the foundation of any succesful website.

    Customs Services
    Branding & Design

    Most people spend more than 6 hours on screen in a day. That's why I built Brands born for the Digital Era. Balancing Expression and Utility, I design Identity Systems fit for the biggest screens and the smallest buttons.

    Product Development
    Web Development

    I build scalable websites from scratch that fit seamlessly with design. My focus is on micro animations, transitions and interaction.

    SELECTED CLIENTS

    Same brands that i have the pleasure to work for

    AWARDS & PRIZES

    We’re constantly refining our product. Adding new features. Working to help your business grow.

    Start a Porject

    Would you like to have professional project? Let's talk about it!

    francisco@franciscolealcoelho.com

    Or