0
Show / Hide Navigation

About me

I’m a Product Designer with 10+ years of experience helping digital products become easier to use—and more effective at converting. I help digital products reduce friction and improve conversion through better UX.

My work sits at the intersection of UX, product thinking, and business impact. I don’t just focus on how things look, but on how they perform: simplifying user flows, reducing friction, and improving the overall experience in ways that support real outcomes.


I’ve worked across a range of industries, with a strong focus on booking platforms, hospitality, and SaaS products, where small UX decisions can have a direct impact on revenue.


I’m particularly interested in projects where UX is not just a layer—but a core part of the product’s success.


Currently based in Lisbon. Open to Design Lead and Creative Director roles worldwide.


Over the years, I’ve:


  • Designed and improved complex user flows end-to-end
  • Collaborated closely with product, engineering, and stakeholders
  • Led design direction and contributed to product strategy
  • Built interfaces that balance usability, clarity, and performance

Currently, I’m focused on:


  • Improving conversion and usability in digital products
  • Working on more strategic, product-driven challenges
  • Led design direction and contributed to product strategy
  • Collaborating with teams that value thoughtful, user-centered decisions

Daily Tools

The tools I rely on every day to design, build and ship.

Figma

My primary design environment — from wireframes and design systems to production-ready specs.

Photoshop

Image editing, retouching and compositing for web assets and campaign visuals.

Illustrator

Vector illustration, icon design, and brand identity work at any scale.

Cursor

AI-powered IDE that accelerates my coding workflow — from quick edits to full feature builds.

Claude

My AI thinking partner for content, problem-solving, code review and strategic decisions.

HTML5

The backbone of every project I build — semantic, accessible and SEO-friendly markup.

CSS3

Layouts, animations and responsive design — I push CSS to its limits on every project.

SCSS

Variables, mixins and nesting keep my stylesheets scalable and easy to maintain across large projects.

JavaScript

Interactions, animations and custom logic — vanilla JS is my default before reaching for a framework.

Framer

High-fidelity prototypes and no-code sites with real interactions — bridges design and live product.

WordPress

Custom themes and headless builds for clients who need a powerful, manageable CMS.

The Road i took until now

Experience

Mar 2021 - Presente

Lead Web designer
(Guestcentric)

Responsible for the design and development of all hotel's, and portal's websites. UX Studies

Daily Tools: Figma, Photoshop, HTML, CSS, SASS, Javascript

JUN 17 - FEV 2021

Creative Director & Front End Developer
(BYD - Boost Your Digital)

Design e Front End Developer department team leader, responsible for client’s briefing, project planning, supervision and quality

Daily Tools: Figma, Photoshop, Wordpress, Css and Asana (for project manager)

APR 16 - MAY 17

Senior Designer & Web - Designer
SEO - Sales Engine Online

Design e Front End Developer department, responsible for designer and Coding for Leads generation Landing Pages and Email Marketing

MAR 11 - MAR 16

Account Manager, Designer
PSO - Comunicação Estratégica, Lda

PR account manager for Entreposto Group, Tróia Resort, Lágrimas Group, including international road shows organization.

JAN 10 - JAN 11

Designer & Web - Designer
Ibertornic Group

Creative and Marketing Department, responsible for promotions and advertising flyers, catalogues and exhibition stands

Education

2020-2020

Workshop - Design Systems with Sketch
EDIT. - Disruptive Digital Education

2020-2020

Workshop - UX Foundation
EDIT. - Disruptive Digital Education

2016-2017

Front-end & Responsive Web Development
Front-end developer, HTML and CSS, JavaScript frameworks, UX & UI Design
EDIT. - Disruptive Digital Education

2012-2014

Photoshop, Ilustrator, Flash And Indesign

The Edge - Centro de Formação
Improving knowledge of Photoshop, Illustrator, Indesign, Flash and rules of image processing

2009-2012

Art Director, Advertising Creativity

Restart - Instituto de Criatividade Artes e Novas Tecnologias

Training for creative advertising creative to successfully integrate advertising agencies, communication companies and marketing departments, individually or in creative duo

2009-2012

Indústrias gráficas (10-12th grade)

Val Do Rio Professional School

Creative and technical Graphic Design and Communication

I can help you with ...

I'm constantly refining my knowledge. Adding new features and working to help any business grow.

Product Design
Digital Product Design

With a solid track record in designing websites and apps, I deliver strong and user-friendly digital designs. Solid company branding is the foundation of any succesful website.

Customs Services
Branding & Design

Most people spend more than 6 hours on screen in a day. That's why I built Brands born for the Digital Era. Balancing Expression and Utility, I design Identity Systems fit for the biggest screens and the smallest buttons.

Product Development
Web Development

I build scalable websites from scratch that fit seamlessly with design. My focus is on micro animations, transitions and interaction.

SELECTED CLIENTS

Same brands that i have the pleasure to work for

Recognition

Work that wins.

Start a Project

Would you like to have professional project? Let's talk about it!

francisco@franciscolealcoelho.com

Or