0
Show / Hide Navigation

About me

I'm a Design Lead and Creative Director with 15 years of experience building digital products that people actually want to use.

My work lives at the intersection of editorial craft and measurable performance — from designing 150+ hotel websites across three continents, to leading teams, building design systems, and shipping production-ready code. I've worked with brands like Memmo Hotels, Alma Lusa, MB WAY, and Teleperformance, and won four WebAwards along the way.

What makes me different is simple: I think in Figma and build in code. That means the gap between design and development is one I can close myself — which makes me faster, more precise, and easier to work with than a designer who stops at the handoff.

Currently based in Lisbon. Open to Design Lead and Creative Director roles worldwide.



Daily Tools

The tools I rely on every day to design, build and ship.

Figma

My primary design environment — from wireframes and design systems to production-ready specs.

Photoshop

Image editing, retouching and compositing for web assets and campaign visuals.

Illustrator

Vector illustration, icon design, and brand identity work at any scale.

Cursor

AI-powered IDE that accelerates my coding workflow — from quick edits to full feature builds.

Claude

My AI thinking partner for content, problem-solving, code review and strategic decisions.

HTML5

The backbone of every project I build — semantic, accessible and SEO-friendly markup.

CSS3

Layouts, animations and responsive design — I push CSS to its limits on every project.

SCSS

Variables, mixins and nesting keep my stylesheets scalable and easy to maintain across large projects.

JavaScript

Interactions, animations and custom logic — vanilla JS is my default before reaching for a framework.

Framer

High-fidelity prototypes and no-code sites with real interactions — bridges design and live product.

WordPress

Custom themes and headless builds for clients who need a powerful, manageable CMS.

The Road i took until now

Experience

Mar 2021 - Presente

Lead Web designer
(Guestcentric)

Responsible for the design and development of all hotel's, and portal's websites. UX Studies

Daily Tools: Figma, Photoshop, HTML, CSS, SASS, Javascript

JUN 17 - FEV 2021

Creative Director & Front End Developer
(BYD - Boost Your Digital)

Design e Front End Developer department team leader, responsible for client’s briefing, project planning, supervision and quality

Daily Tools: Figma, Photoshop, Wordpress, Css and Asana (for project manager)

APR 16 - MAY 17

Senior Designer & Web - Designer
SEO - Sales Engine Online

Design e Front End Developer department, responsible for designer and Coding for Leads generation Landing Pages and Email Marketing

MAR 11 - MAR 16

Account Manager, Designer
PSO - Comunicação Estratégica, Lda

PR account manager for Entreposto Group, Tróia Resort, Lágrimas Group, including international road shows organization.

JAN 10 - JAN 11

Designer & Web - Designer
Ibertornic Group

Creative and Marketing Department, responsible for promotions and advertising flyers, catalogues and exhibition stands

Education

2020-2020

Workshop - Design Systems with Sketch
EDIT. - Disruptive Digital Education

2020-2020

Workshop - UX Foundation
EDIT. - Disruptive Digital Education

2016-2017

Front-end & Responsive Web Development
Front-end developer, HTML and CSS, JavaScript frameworks, UX & UI Design
EDIT. - Disruptive Digital Education

2012-2014

Photoshop, Ilustrator, Flash And Indesign

The Edge - Centro de Formação
Improving knowledge of Photoshop, Illustrator, Indesign, Flash and rules of image processing

2009-2012

Art Director, Advertising Creativity

Restart - Instituto de Criatividade Artes e Novas Tecnologias

Training for creative advertising creative to successfully integrate advertising agencies, communication companies and marketing departments, individually or in creative duo

2009-2012

Indústrias gráficas (10-12th grade)

Val Do Rio Professional School

Creative and technical Graphic Design and Communication

I can help you with ...

I'm constantly refining my knowledge. Adding new features and working to help any business grow.

Product Design
Digital Product Design

With a solid track record in designing websites and apps, I deliver strong and user-friendly digital designs. Solid company branding is the foundation of any succesful website.

Customs Services
Branding & Design

Most people spend more than 6 hours on screen in a day. That's why I built Brands born for the Digital Era. Balancing Expression and Utility, I design Identity Systems fit for the biggest screens and the smallest buttons.

Product Development
Web Development

I build scalable websites from scratch that fit seamlessly with design. My focus is on micro animations, transitions and interaction.

SELECTED CLIENTS

Same brands that i have the pleasure to work for

Recognition

Work that wins.

Start a Project

Would you like to have professional project? Let's talk about it!

francisco@franciscolealcoelho.com

Or