It is not enough to create products that work, that are understandable and usable, we also need to create products that bring joy, emotion, pleasure and fun to people's lives. Creativity is discovering a question that has never been asked. If someone asks an idiosyncratic question, the answer he will give is necessarily unique as well. This is what I wanted to create for the brand Safeguard, which through the various physical supports such as Branding, Stationary, displays, Stand and offline and website and social networks online..
