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I design products. I build them too.

Open to freelance, contract, and remote full-time.
Senior Product Designer (UX/UI · Design Systems · Front-End) with 15+ years shipping digital products end to end — from strategy to production-ready code.
Product designFront-end developmentDesign systemsFigma → code
  • I help product teams
  • align user needs
  • business goals, and technical constraints

Most of my recent work is in booking platforms, hospitality, and SaaS — places where small UX decisions show up in revenue.

At GuestCentric I delivered 150+ hotel websites, cut delivery time by ~30% with a shared component library, and contributed to a 75% uplift in direct booking conversion on the Booking Engine.

GuestCentric Booking Engine
Booking Engine
2025
UX/UI · Product · Conversion
TAP Air Portugal App
TAP Air Portugal
2024
UX/UI · Concept
Carioca Coffee Shop App
Carioca Coffee App
2024
UX/UI · Concept
Moneyflow App
Moneyflow App
2025
UX/UI · Personal
Francis Star

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  • Services

Three ways I work with product teams — clear scope, no theatre.

Product Design

Digital Product Design

Wireframing Prototyping User Flows Interactions Design Systems

I design websites and products that are clear to use and ready to hand off — or to build myself when the team needs speed.

Product Design

Design Systems & UI

Components Guidelines Brand in Product Accessibility basics

I turn brand and product rules into reusable UI so teams ship faster without losing quality. At GuestCentric this approach cut average delivery time by ~30%.

Product Development

Front-end Implementation

HTML/CSS/SASS Javascript Responsive Design to code

I build the front-end to match the design closely — micro-interactions, responsive layout, and production-ready UI without the usual handoff gaps.

Also available

Brand systems for product

Branding Print Packaging Editorial Visual Identity

Visual identity and brand systems when the product needs a coherent face — secondary to product UX, not a separate studio pitch.

Our clients
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Partnership
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Relations
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Our clients
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Partnership
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Web design

Brand strategy

Design Systems

Interactions

UI/UX

Guidelines

App design

Packaging

Development

Print Design

Branding

Applications

Visual identity

Logo design

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